Cookie Policy

Last updated: June 9, 2026

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They help the website remember your preferences, keep you logged in, and understand how you use the site.

When we refer to "cookies" in this policy, we also include similar technologies that store or access information on your device:

  • Cookies — Small text files stored in your browser with a name, value, and expiration date
  • Pixels / Web Beacons — Tiny transparent images embedded in pages or emails that track whether content was viewed or a link was clicked
  • Local Storage — Browser storage that persists data without an expiration date, used for preferences and campaign attribution
  • Session Storage — Similar to local storage but cleared when you close your browser tab

This policy covers all of these technologies as used on loopfuel.com and within the LoopFuel platform.

2. How We Use Cookies

We use cookies and similar technologies across four categories, each serving a distinct purpose:

  • Essential / Strictly Necessary — Required for the site to function. These handle authentication, security, and storing your cookie preferences. They are always active and cannot be disabled.
  • Functional / Preference — Remember your settings like theme, language, and layout preferences. These make your experience more convenient but are not strictly required.
  • Analytics / Performance — Help us understand how visitors interact with LoopFuel so we can identify issues and improve the product. These require your consent.
  • Marketing / Advertising — Enable us to measure the effectiveness of our ad campaigns, retarget visitors with relevant ads on other platforms, and build lookalike audiences. These require your explicit consent.
GDPR & ePrivacy Compliance: Under the EU General Data Protection Regulation and the ePrivacy Directive, we are required to obtain your informed consent before placing any non-essential cookies on your device. Essential cookies are exempt as they are strictly necessary for the service you have requested.

3. Essential Cookies

These cookies are strictly necessary for LoopFuel to function. Without them, you would not be able to log in, navigate the platform, or use core features. They cannot be disabled.

Always active. Essential cookies cannot be disabled because they are required for the basic operation of the website. Blocking these cookies will break authentication and core platform functionality.

Essential / Strictly Necessary

Always Active
Cookie Name Purpose Duration Type
loopfuel_session Maintains your authenticated session so you stay logged in as you navigate the platform 2 hours First-party
XSRF-TOKEN Protects against cross-site request forgery (CSRF) attacks by validating that form submissions originate from our site 2 hours First-party
remember_web Keeps you logged in across browser sessions when you select "Remember me" during login 30 days First-party
cookie_consent Stores your cookie consent preferences so we do not ask you again on every visit 1 year First-party

4. Functional Cookies

Functional cookies remember your preferences and settings to provide a more personalized experience. Disabling these cookies will not break core functionality, but you may need to re-set preferences each time you visit.

Functional / Preference

Can Be Disabled
Cookie Name Purpose Duration Type
lf_theme Remembers your dark mode or light mode preference 1 year First-party
lf_locale Stores your language and currency preference (e.g., INR or USD) 1 year First-party
lf_sidebar Remembers whether you have collapsed or expanded the sidebar navigation 1 year First-party
lf_tz Stores your timezone for displaying analytics data in your local time Session First-party

5. Analytics Cookies

Analytics cookies help us understand how visitors interact with LoopFuel. They collect information about page views, session duration, feature usage, and user behaviour patterns. This data is aggregated and used to improve the product.

Consent required. These cookies are only placed on your device after you have given explicit consent through our cookie consent banner. You can withdraw consent at any time.

Analytics / Performance

Requires Consent
Cookie Name Purpose Duration Provider
_ga, _ga_* Google Analytics: Tracks page views, sessions, and user behaviour across the site to help us understand traffic patterns and popular features 2 years Third-party (Google)
_gid Google Analytics: Distinguishes unique users by assigning a randomly generated number as a client identifier 24 hours Third-party (Google)
mp_* Mixpanel: Tracks product analytics and feature usage to help us understand which features are most valuable and where users encounter friction 1 year Third-party (Mixpanel)
_clck, _clsk Microsoft Clarity: Generates heatmaps, session recordings, and scroll tracking to help us identify usability issues and optimize page layouts 1 year Third-party (Microsoft)

6. Marketing & Advertising Cookies

Marketing cookies enable us to measure the effectiveness of our advertising campaigns, deliver relevant ads to people who have visited our website, and build audiences of similar users on advertising platforms. These cookies track your activity across websites to build a profile of your interests.

Explicit consent required. Marketing and advertising cookies are only placed after you give explicit, informed consent. We will never track you for advertising purposes without your permission. You can opt out at any time through our cookie settings or directly through each advertising platform.

Marketing / Advertising

Requires Consent
Cookie Name Purpose Duration Provider
_fbp, _fbc Meta Pixel: Tracks conversions from Facebook and Instagram ads, retargets website visitors with ads on Meta platforms, and builds lookalike audiences of similar potential customers 90 days Third-party (Meta)
_gcl_au, _gcl_aw Google Ads: Tracks conversions from Google Ads campaigns and builds remarketing lists to show relevant ads to previous visitors across Google's ad network 90 days Third-party (Google)
li_fat_id, _li_ss LinkedIn Insight Tag: Enables B2B retargeting and conversion tracking for LinkedIn advertising campaigns, helping us reach professional audiences 30 days Third-party (LinkedIn)
muc_ads, twid Twitter/X Pixel: Tracks conversions from X (formerly Twitter) campaigns and builds tailored audiences for targeted advertising on the platform 2 years Third-party (X Corp)
UTM parameters
(localStorage)		 Stores campaign source, medium, and content parameters from inbound links for marketing attribution, helping us understand which campaigns drive signups Session First-party
lf_ref Tracks referral partner attribution so that partners who refer new users to LoopFuel receive proper credit 30 days First-party

8. How to Control Cookies via Browser

In addition to our cookie consent tool, most web browsers allow you to manage cookies directly through their settings. You can block or delete cookies, clear browsing data, and set preferences for specific websites.

Google Chrome Settings > Privacy and Security > Cookies
Chrome cookie help
Mozilla Firefox Settings > Privacy & Security > Cookies
Firefox cookie help
Apple Safari Preferences > Privacy > Manage Website Data
Safari cookie help
Microsoft Edge Settings > Cookies and Site Permissions
Edge cookie help
Important: Blocking all cookies (including essential ones) through your browser settings will prevent you from logging into LoopFuel and using core platform features. We recommend using our cookie consent tool instead, which allows you to disable non-essential cookies while keeping essential ones active.

9. Third-Party Cookie Providers

The following third-party services may place cookies on your device when you use LoopFuel. Each provider has their own privacy policy and offers ways to opt out of tracking:

Provider Privacy Policy Opt-Out
Google
Analytics, Ads		 policies.google.com/privacy GA Opt-Out Add-on
Meta
Pixel, Conversions API		 facebook.com/privacy/policy Ad Preferences
LinkedIn
Insight Tag		 linkedin.com/legal/privacy-policy Advertising Settings
X Corp (Twitter)
Conversion Pixel		 x.com/privacy Privacy Settings
Microsoft
Clarity		 privacy.microsoft.com clarity.microsoft.com
Mixpanel
Product Analytics		 mixpanel.com/legal/privacy-policy mixpanel.com/optout

10. Do Not Track (DNT)

We respect the Do Not Track (DNT) signal sent by your browser. When we detect that DNT is enabled:

  • Analytics cookies are disabled — We will not load Google Analytics, Mixpanel, or Microsoft Clarity
  • Marketing cookies are disabled — We will not load Meta Pixel, Google Ads tags, LinkedIn Insight Tag, or Twitter/X Pixel
  • Essential and functional cookies remain active — These are necessary for the site to work and your preferences to be remembered

We treat a DNT signal the same as if you had rejected non-essential cookies through our consent banner. You do not need to do both.

11. Data Transfers

Some of the third-party cookie providers listed in this policy process data outside of India and the European Economic Area (EEA). Specifically:

  • Google, Meta, X Corp, and Mixpanel may process cookie data in the United States
  • Microsoft may process data in the United States and other regions where Azure operates
  • LinkedIn may process data in the United States and Ireland

Where data is transferred outside the EEA, these transfers are protected by:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • EU-US Data Privacy Framework certification where applicable
  • Equivalent safeguards as required by applicable data protection laws

12. Updates to This Policy

We may update this Cookie Policy from time to time, particularly when we add or remove third-party marketing tools, change how we use cookies, or when regulations evolve.

When we make material changes to this policy:

  • We will display a new cookie consent prompt so you can review and update your preferences
  • We will update the "Last updated" date at the top of this page
  • For significant changes affecting marketing cookies, we will notify you via email if you have an active account

We encourage you to review this policy periodically to stay informed about how we use cookies.

13. Contact Us

If you have questions about this Cookie Policy, how we use cookies, or want to exercise your rights regarding cookie data, please contact us:

We aim to respond to all cookie-related inquiries within 30 days.