Build your first comment-to-DM flow

Go from zero to a live automation that DMs anyone who comments a keyword, in about five minutes.

A comment-to-DM flow is the classic Instagram automation: someone comments a keyword on your post, and LoopFuel automatically sends them a DM. You can build one in about five minutes.

Build it step by step

  1. Open Flows and click New flow.
  2. Add a trigger and choose Comment. Pick the post to watch, or apply it to all posts.
  3. Set the keyword that fires the flow, for example LINK or GUIDE.
  4. Add a Send message step. Write the DM the commenter should receive, and include your link or offer.
  5. Optional: add a Follow gate step before the link so people follow you before they unlock it.
  6. Click Publish. Your flow is now live.

Test it

From a different Instagram account, comment your keyword on the post. Within moments you should receive the DM. You can watch results build up in your analytics.

Instagram only lets brands send a DM after a person interacts with you (for example, by commenting). LoopFuel handles this window for you and pauses safely if it closes.

Next steps

Still stuck? Contact our team and we'll help you out.